formerly University of Missouri-Rolla
Brand Pillars

Missouri S&T's Brand pillars

Missouri S&T's "brand identity" - how we are perceived by various groups, such as current students, prospective students, alumni and the public - is built on our five brand pillars. Each of these brand pillars is a "sound bite" characteristic that embodies Missouri S&T's essence and gives meaning to our audiences. The brand pillars also correspond to key messages that provide additional information about Missouri S&T's character, mission and vision.

Look for opportunities to incorporate these key messages and build affinity with your audiences. As much as possible, please stress these essential positioning ideas in your communications:

Key message

Brand pillar

Missouri S&T is highly regarded and well known internationally for its excellence in preparing students for rewarding careers in science, technology, business, management and leadership.

Leading-edge academic preparation

Missouri S&T offers a practical and relevant education that emphasizes real-world, hands-on experiences for our students. This approach is found in the classrooms and labs as well as through many extracurricular activities and research opportunities.

Practical, hands-on experiences

Missouri S&T is highly respected by industry as a university whose graduates are well prepared for the world of work. Missouri S&T's entrepreneurial approach to education (one of Forbes magazine's top 25 "most entrepreneurial colleges" in 2004) translates into graduates who are leaders and problem solvers in a variety of fields.

Relevant career connections

Missouri S&T is a learning community that involves students in a variety of activities, including award-winning student design teams, professional organizations, Greek and residential life programs, and more.

Supportive and engaging communities

Missouri S&T's students have the opportunity to work closely with world-class researchers and scholars by taking part in hands-on research projects at the undergraduate as well as graduate levels.

Opportunities to participate and lead

These positioning ideas may not always be stated directly, but their essence may be implied in subtle ways through newsletters, brochures, websites and other media. For example, a news release about an undergraduate student's research to develop a more efficient solar array for use on Missouri S&T's solar car or solar home will lead to opportunities to discuss Missouri S&T's design teams and undergraduate research opportunities while not specifically addressing those positioning ideas.